Logo Redesign Questionnaire — Believe In Yourself Spa

Logo Redesign Questionnaire

Hi! Before we start redesigning your logo, I'd love to learn more about your vision. This short questionnaire will help me understand what you love about your current logo and what direction you'd like the new one to take.

12 questions
About 5 min
For Believe In Yourself Spa
1 Question 1 of 12

How do you feel about your current logo overall?

Looking at your existing logo, which statement best describes how you feel about it?

Current logo on cyan
Primary Version
Current logo on white
Light Version
A
I love it, just needs a subtle refresh
B
I like it, but it needs a noticeable update
C
It feels a bit outdated, ready for a bigger change
D
I'd like a significant redesign while keeping the essence
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2 Question 2 of 12

What do you love about your current logo?

Select everything that resonates with you. These elements can be preserved or evolved in the redesign.

Multi-select Choose all that apply
A
The handwritten script typography style
B
The floral ornament
C
The small butterfly and nature element
D
The decorative swirls and flourishes
E
The cyan and turquoise color
F
The overall feminine and elegant feel
G
The way the brand name is laid out
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3 Question 3 of 12

What would you like to change or improve?

Select everything that you feel could be better in the new version.

Multi-select Choose all that apply
A
Make it look more modern and professional
B
Improve readability, especially at small sizes
C
Simplify the ornamental elements
D
Update the typography and font style
E
Explore new colors or refine the palette
F
Make it more versatile for any background
G
Create a standalone icon or symbol version
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4 Question 4 of 12

Which style direction appeals to you most?

Choose the overall aesthetic you'd like the new logo to have.

Elegant and Modern
Clean lines, refined typography, subtle sophistication
Soft and Feminine
Delicate details, flowing elements, warm and inviting
Minimalist and Clean
Simple, stripped-down, maximum clarity and impact
Luxury and Premium
High-end feel, exclusive, spa-luxury vibes
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5 Question 5 of 12

What should happen with the floral element?

Your current logo has a decorative flower ornament. What's your preference for the redesign?

A
Keep it but make it cleaner and more refined
B
Simplify it into a minimal floral icon
C
Replace it with a different nature-inspired symbol
D
Remove it. I prefer text-only or a completely new icon
E
I'm open to your creative suggestion
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6 Question 6 of 12

What typography style do you prefer?

The font is a huge part of your logo's personality. Which direction feels right?

A
Elegant script, similar to current but more polished
B
Classic serif. Timeless, sophisticated, like a luxury brand
C
Modern sans-serif. Clean, minimal, contemporary
D
A combination. Script for the name and sans-serif for SPA
E
I trust the designer. Surprise me!
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7 Question 7 of 12

Which color palette direction do you prefer?

Your current logo uses cyan and turquoise. Would you like to keep it, evolve it, or try something new? Select up to 3 colors.

Multi-select Choose up to 3
Current Cyan
Mint
Deep Teal
Lavender
Warm Gold
Blush Pink
Charcoal
White
Forest
Gold
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8 Question 8 of 12

Which 3 words should your logo communicate?

Choose up to 3 words that best describe the feeling you want your logo to evoke.

Multi-select Choose up to 3
A
Welcoming
B
Confident
C
Elegant
D
Professional
E
Natural
F
Empowering
G
Luxurious
H
Calming
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9 Question 9 of 12

Where will the logo be used most?

This helps me design versions that work perfectly everywhere you need them.

Multi-select Choose all that apply
A
Website header and favicon
B
Social media profiles and posts
C
Physical signage and storefront
D
Business cards and printed materials
E
Merchandise such as uniforms, towels, packaging
F
Email signature and newsletters
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10 Question 10 of 12

Should "SPA" be more prominent in the new logo?

In your current logo, "Spa" is part of the script text. Would you like to give it more visibility?

A
Yes, make SPA stand out as a separate element
B
Keep it subtle, present but not dominant
C
Keep it similar to how it is now
D
Open to your recommendation
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11 Question 11 of 12

How much creative freedom do I have?

On a scale from 1 to 5, how much room should I have to explore new ideas?

1
Very close
2
Minor updates
3
Balanced
4
Explore freely
5
Full freedom
Keep it very similarGo wild!
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12 Question 12 of 12

Anything else you'd like to share?

Any inspiration, references, logos you admire, or specific requests? Feel free to write as much or as little as you'd like. This is completely optional.

Ctrl + Enter to submit

Thank you, Kim!

Your answers have been recorded and sent to my email. I now have a clear picture of your vision for the new logo. I'll start working on concepts and share the first options with you soon!

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