Journal

Notes on web design, local SEO & getting booked.

Practical guides for salons, spas, and local service businesses that want to get found on Google — and turn searches into booked appointments.

Tablet showing an appointment calendar on a bright spa reception desk
Local SEO

The Best Booking Systems for Salons & Spas in 2026 (Compared)

Square vs Vagaro vs GlossGenius vs Fresha vs Booksy — an honest comparison to pick the right booking system, and how to connect it to your website so it actually fills your calendar.

6 min read
Smartphone showing a local map listing with a location pin, on a bright spa reception desk
Local SEO

Local SEO for Spas: How to Get Booked from Google Searches

The three things that decide who makes the Map Pack — your Google Business Profile, one page per treatment, and fresh reviews — and exactly how to do each one.

7 min read
Smartphone showing a local map listing with a location pin, on a bright salon front desk with a styling chair and round mirror behind
Local SEO

Local SEO for Salons: How to Get More Clients from Google

Why the right GBP category, one page per service, and reviews asked at the chair decide which salon fills its calendar — and exactly how to do each one.

7 min read
Nothing published in this category yet — but it's on the writing list below.

What I'm writing next

Web Design

How Much Does a Spa Website Cost in 2026?

Drafting

New articles land every couple of weeks — written for owners, not algorithms.

Want a website that turns local searches into booked clients?

I design fast, search-optimized websites for salons, spas, and local service businesses — with SEO baked in from day one.